Global media giants are taking hold of media industries worldwide. their ability to successfully promote their programming in foreign countries raises issues

cultural imperialism.

Explanation:

Global media giants are taking hold of media industries worldwide. Their ability to successfully promote their programming in foreign countries raises issues concerning cultural imperialism.

Cultural imperialism or cultural colonialism is a process of promoting a culture over another. The promotion of tv programs of foreign countries with the aid of satellite television networks is raising concerns of cultural colonialism. Especially in Africa, individuals believe that the promotion of foreign programs is eroding their existing cultural practices and its being replaced by foreign cultural practices which are promoted on televisions of foreign origin.

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