Social media can sometimes have negative effects as well as positive similar to the dell example in the book. dr. rice once posted information on social media about a product failure of his

Hiking Boots

Explanation:

Dr. Rice wanted to bring attention to the fact that Social media is like a double edged sword.

On one side, if the sellers can use it correctly, social media could actually accelerate the sale of a product. Individual reviews from consumers that use the product can be posted on social media for everyone to see. if the review is positive, it will serve as a free advertisement for the seller of the product.

But on the other hand, it could also create a massive damage when those reviews turn out to be negative. (Such as the product failure of his hiking boots). People will start to become discouraged to buy the product due to the negative review and it will be really hard for the sellers to maintain enough demand.

raliegh, north ! hope this