Which of the following perspectives on consumer decision making is most closely associated with the economics of information approach to the search process, assuming that consumers collect just as much data as needed to make an informed decision?
a) experiential perspective
b) rational perspective
c) constructive perspective
d) behavioral influence perspective

B) rational perspective

Explanation:

Rational perspective: The term rational perspective is defined as the perspective whose main focus is on the different formal structures of a particular organisation and therefore considering the organisation as a specific group consisting of different people who work with each other and possessing some specific goals. This approach involves gathering data through statistical analysis, modelling, and observation that is being used to make long-term decisions.

In the question above, the statement signifies the use of the rational perspective.

explanation:

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