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Social Studies, 24.12.2019 07:31 BECKX6770

Adecision rule where the consumer begins evaluating by first looking at the most important attribute and ruling out any option that does not meet a minimum cut-off point for that attribute, and where subsequent evaluations proceed in order of importance until only one option remains.

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Adecision rule where the consumer begins evaluating by first looking at the most important attribute...
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