Involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products.

Market Positioning

Explanation:

Market positioning is defined as the strategy in which impact on customer' perception can be pursued .The processes involved in market positioning are advertising, development of product, branding,sales,promotion etc.

Market positioning is done for the purpose of establishing the appealing position for the product ,item or brand in the marketing field. Consumers and buyers get to know about the product, brand or company details such as knowing about product's values, product's offer, why it is a good alternative compared with similar products etc.

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