Social theory categorizes listener responses to a persuasive message according to latitude of acceptance, latitude of rejection, or latitude of noncommitment

Judgement

Explanation:

Social Judgement Theory is based on the claim that the position of a person on any issue relies on 3 factors:

1. Latitude of acceptance

2. Latitude of rejection

3. Latitude of non-commitment

Let us take an example of a free vehicle and the variance in the attitude of the people with regards to that vehicle.

Firstly, the preference on the position on the issue is considered.

In the example taken, the individual's present vehicle would be the anchor.

Secondly, the position of the people relies on the alternate choices, categorized as as accepted, rejected, or non-committal.

in the above example, the only alternate option was not to take the vehicle irrespective of the alternate choices available if the religion or politics is taken into account.

Lastly, the position of on any issue depends on the involvement of their  personal ego and the choices made based on that.

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explanation:

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