Critics of the political process often claim that political campaigning focuses, to a substantial degree, on appearances rather than issues. social psychologists who conduct research on attitude change would say that today's political ads emphasize the route to persuasion.

The peripheral route to persuasion

Explanation:

The peripheral route to persuasion refers to how we tend to agree with someone based on certain favourable cues such as how they look instead of focusing on the actual strength of the argument. When someone looks like they know what they are talking about and they seem to possess expertise for it we will tend to agree with them or if they are fluent in a certain langauge we may forget the core message and agree based on those cues.

this headline suggests that midterm congressional   elections are at the corner and trump administration wants to activate his base by vowing to clamp down on immigrants and immigration as trump had said during his election campaign around two years ago. when a baby is born in usa, the baby becomes citizen of usa for 85 years and trump wants to end this rule of birthright citizenship to control illegal immigration and this what he said in an interview""we’re the only country in the world where a person comes in and has a baby, and the baby is essentially a citizen of the united states for 85 years, with all of those benefits,” "