Product champions
a) are typically senior executives.
b) are usually inventors of some sort.
c) scavenge for resources and encourage others to back promising new ideas.
d) are strong supporters of the status quo.

a) are typically senior executives

Explanation:

Product champions are typically senior executives who are sold on the promise of an idea or a product and take the responsibility of ensuring that the this product grows and is adopted by as many people as possible within the target market. That target market may be within or outside the organisation, depending on the case being looked at.

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