Allison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. the arguments for investing appeal to logic and reason. after slowly and carefully considering the presenter's arguments, alison finds that this person's idea sounds compelling and decides to invest. this example best demonstrates

The central route to persuasion

Explanation:

The central route to persuasion was proposed by first Richard Petty and John Cacioppo. They both believed that people's attitude can be modified in two ways. The central route and the peripheral route.  

In the central route, a person will get a message that must be motivated to listen to that message and the individual will about the massage to comprehend.  

Thus in the above statement, Allison finds out the persuasion by the presenter of the company who was compelling and decides to invest. The argument was logic and reasonable.