An ad agency creates two ads for a particular car. one stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. the first ad relies the route second, on the route 2. to persuasion:

a. peripheral; central
b. central: peripheral
c. primary: secondary
d. secondary: primary

b. central, peripheral

Explanation:

Central route of the persuasion occurs when people are persuaded by the core content of the message. This route of persuasion tend to relied on the logical's side rather than the emotional side. (which is why the first ad highlight safety and gas mileage)

The peripheral route of persuasion occurs when people are persuaded by any other things beside the content of the message. This include the emotional feelings that they felt, physical attractiveness, personal experience, etc. (which is why the second ad highlight how fun it is to drive the car)

it´s related to his charming character.

beauty is not everything, although we can joke that girls only care about the physical or material aspect, the truth is that a real woman looks at more important things, besides intelligence and personality, there are other attitudes that make irresistible to men who are 'unattractive'.

for example develop your sense of humor.