To coincide with the release of the movie minions, mcdonald's offered a minions happy meal featuring a dozen different minion toys, along with a new flavor of yogurt in its happy meals that also featured minions on the packaging. this is an example of

This is an example of sales promotion.

Explanation:

Sales promotion are a series of activities a company begins to develop in order to increase a product's sales. It centers, as the name states, on promotion which is a type of commercial communication.

These include short-term incentives, which is a way to motivate consumers into getting the product.

In this case, the Minions movie is very popular so McDonals's begins a sales promotion with the characters, increasing the sales of the Happy Meal.

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