Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, cigarette holders, or perfume?
a) security
b) eroticism
c) disalienation
d) individuality

D) individuality

Explanation:

Individualism, as it is understood today, is a fairly recent theoretical conceptualization. It dates from the early nineteenth century in post-revolutionary France, meaning the dissolution of social ties, the abandonment of social obligations and commitments by the individual. Since then it has been used to designate different personal or social characteristics of modern societies, following the specificities and contextual ideologies. In Social Studies, this concept relates more closely to a characteristic property of some societies, particularly modern industrial ones. In them, the individual is considered a fundamental reference unit, both for himself and for society, and his autonomy is greater than in the so-called traditional societies.

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