Attitudes, beliefs, values, and motivation are characteristics of:
a. psychographics.
b. demographics.
c. the speaker’s profile.
d. the audience’s response to the speech.

   A. Psychographics

Explanation:  Psychographics is a methodology that studies human attitudes, opinions, convictions, beliefs, aspirations, values, interests, ways of life, etc, and on the basis of this, it classifies people to describe their consumer habits. Psychoraphics is used for the purpose of market research, i.e. human consumer attributes within the market, but also in the context of demography, various predictions and social sciences in general. It should be emphasized that psychographics should deal with cognitive attributes such as attitudes, opinions, beliefs within the aforementioned aspects of social life, for easier understanding of certain patterns of behavior on the market, in the community, etc.

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