When segmenting women who work outside the home, the has a number of degrees, is trying to evolve an identity that is more than being a wife and a mother, uses clothing and supplemental products to seek prestige beauty, and spends time with children doing things that both the children and herself. plan-to-work housewife independent woman just-a-job working woman mom achiever alpha goddess

Mom Achiever

Explanation:

This is a segment of moms in their 35 -45 years old who are driven and goal oriented , they have great degrees and mostly have executive jobs and consider being a mother a part of other jobs they have to do for which they happily improve and develop their skills to excel in it.

Their money is usually spent on prestige beauty product. They do this more than other segments. They will use every advantage available to buy beauty products even online. They spend time reading reviews before considering buying a product. Their media usage is influenced by how their young kids also uses media.

They hardly notice much due to how busy they are with career and family; making sure they excel in both.

they encountered severe weather for which they were poorly prepared.