Amacy's manager designs the casual clothing department such that one of macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as levis, priced at $39.99. what is the manager attempting to accomplish?

Reference-based pricing

Explanation:

Based on the information provided in regards to the situation at hand it can be said that the Macy's manager is attempting to accomplish Reference-based pricing. This is a pricing strategy that focuses on making the customers see and compare a cheaper priced item of similar quality to something more expensive in the same category of product, such as an expensive brand of that product. Which is what the manager is trying to do by putting the cheaper pair of pants next to the brand named pair that is worth almost double in price.

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