When an ad for everlast fitness equipment encourages bike riders to train harder and states everlast's power packs enable them to recover faster from strenuous training, it is focused on the individual rider's quest for humanitarianism freedom of choice materialism practicality achievement

it is focused on the individual rider's quest for Achievement

Explanation:

An achievement is a success that we obtain after putting an effort , energy and skills. A person who is searching for success that isn't easily achieved will have to go on a quest of putting all their effort in order to achieved what they desire.

Someone who has to train harder and make sure they find means to recover fast are mostly driven by a goal to achieve something , they don't want to waste time they keep consistant pace and don't allow interruptions such a person needs a boost like energy power drink that will assist them to keep going until they achieve their goal ;hence we can safely say this ad is focused on an individual rider's quest for achievement

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