When maya decided to buy a new computer, she thought about all the brands she could recall seeing advertised, but she would only consider those brands she could buy at her local electronics store. the set of brands maya considers represents maya's set.

Fixed Mindset

Explanation:

Maya has established a mindset which is fixed and unchangeable. Either Maya has firm belief in business dealing or price about the local electronic store, or she does like not to visit other store which she thinks may not sell on the price she prefers. In buying a new computer, Maya is of the belief that the local electronic store is big enough to have all the brands she could see in advertisements. Hence, there is no point in going to the other stores except for killing time and energy. In buying-selling relation, once a concrete belief is established consumers, like Maya, tend not look other options at all.

Consideration set

Explanation:

Consideration set is the kind is set which a consumer evaluates when buying a new product. These considerations are a result of the consumers buying power, outreach, knowledge and opportunity cost.

In this situation, Maya had an evoke set which was the name of brands she remembered but while considering which one to buy, she focused on the consideration set which reflected her outreach and buying power over all.

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