The hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

The low-involvement hierarchy of effects.

Explanation:

The marketer classifies this customer attitude as low-involvement hierarchy. Is consists of the customer establishing a feeling about a product or service only after the purchase; it is a cognition-behavior-affect order of events. Although this kind of attitude is not fitted to very important acquisitions such as buying an apartment for example.

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explanation:

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