When using a strategy, there is no change in either the basic product line or the markets served. instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.

Market Penetration Strategy  

Explanation:

Market penetration strategy is referred to as successful selling of commodity or product or other service in a market. This is measured using the amount of the volume of sales of the existing commodity or good or other service as compared to target market for the particular service or product. This penetration strategy tends to involve selling of the current services or products to existing market so as to obtain the higher market share.