37. is a major type of research which usually occurs right before or after the advertisement is finalized to evaluate advertisements and promotions. a. results-oriented research b. copy research c. developmental advertising research d. promotional research

Option B.

Explanation:

Copy research, is the right answer.

Copy research is a feature of advertising research and includes both the pre and the post-testing of publicity or advertisements in picture or telecast. Pretesting examines the claims of the product, technical features, target public, and different fields influenced by the copy, ere or at the very commencement of the advertisement drive. This research can be employed for all types of advertisement methods: broadcast, Print (journals, brochure), internet and social media.

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