Erica is the marketing director for a college sports program. she wants to emphasize the value of attending college sporting events. this is an example of which component of a brand positioning statement?

Brand promise – a promise of relevant differentiating benefits towards the target market

Explanation:

There are four components to brand positioning.

Target customer – these are the core customers that the brand aims to sell their products to.

Brand essence – this is what is referred to as the “heart and soul” of the brand

Brand promise – this is what the brand promise to give their customers a benefit they will receive from their brand

Brand personality – adjectives that are used to describe the brand.

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