Explain how media influence consumer behavior

the more enticing the product is the more consumers will buy and change their behavior twoards that product

Explanation:

Social media can build brand attitudes that affect buying behavior. The good image of brand or product can lead the consumer to make decision on their purchases. ... Yet, advertising on social media, which is provided by commercial sources affect both consumer brand attitudes and purchasing intention.

Explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.