Is the idea that proposes that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time, cognitive capacity, values, skills, habits, and unconscious reflexes.

The idea is bounded rationality.

Explanation:

The Bounded Rationality Theory was proposed  by Herbert Simon and it states that human cognition is not perfect and is flawed. One's reasoning can have fails which restricts the decision making and eventually coming to an optimal one.

The theory states that a person tends to take irrational decisions since his/her rational thinking is in fact limited by his/her cognitive skills, the available time and the complexity of such problem.

When solving a problem, one can never truly fix it in a completely optimal way since it is impossible to think of all the solutions to the problem.

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