An organic tea manufacturing company hires a firm called storymoulders to the company promote its products. the firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. in this scenario, storymoulders is using the promotional tool known as

Public relations

Explanation:

It is the management of spreading information between a person and the general public or between an organization and the general public. The spreading of information does not require money to be exchanged unlike marketing and advertisement campaigns.

It is generally used for something that is new i.e., the public has no previous knowledge of the product. Generally public relations takes place through designing of communications campaigns, writing news releases and other content of the product.