Because each criterion is given equal weight in the [blank] method, the team should be careful not to list many relatively unimportant criteria. which method does this most apply to? which method best fills in the blank?
a. concept screening
b. concept scoring
c. concept judging
d. concept generation

a. Concept Screening

Explanation:

Because each criterion is given equal weight in the concept screening method, the team should be careful not to list many relatively unimportant criteria. The concept screening method is used to choose important concepts.  It is important not to list relatively unimportant criteria. Each concept will be compared to a baseline concept.