Anthony greenwald and his colleagues (1991, 1992) randomly assigned university students to listen daily for five weeks to commercial subliminal messages claiming to improve either self-esteem or memory. but the researchers switched half the labels. some students who thought they were receiving affirmations of self-esteem were actually hearing the memory-enhancement message. others got the self-esteem message but thought their memory was being recharged. the researchers found that:

Students' test results for self-esteem and memory, taken before and after the five weeks, showed no modifications but the students felt they had received the benefits they anticipated.

Explanation:

The results proved that the subliminal self-help tapes didn´t have the effect claimed by the manufacturers. Nonetheless, the students´ judgments of their improvement matched their expectations: those who believed they had received the self-esteem tapes were more inclined to state that their self-esteem had increased, while those who believed they had heard a memory tape were more prone to say their memory had enhanced despite the real subliminal content.

it brings together the military and civilian sectors of society to harness the total power of the nation. it is the mechanism that facilitates the successful prosecution of any conflict.it brings together the military and civilian sectors of society to harness the total power of the nation. it is the mechanism that facilitates the successful prosecution of any conflict.