Suppose that a company has successfully used architectural innovation to reconfigure a product and is now the market leader. in order to improve its product offering, extend the time that it can extract profits from its products, and maintain high entry barriers for new rivals, it will most likely engage in innovation next.

incremental

Explanation:

According to my research on different business tactics, I can say that based on the information provided within the question it will most likely engage in incremental innovation next. This is defined as a series of small improvements or upgrades made to a company's existing products, services, processes or methods, and is usually done after architectural innovation occurs.

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