Derek is working on promoting his company's glazer brand of electronic razors. the company
estimates 50 million potential users and sets a target of attracting 8 percent of the market.
derek hopes to reach 80 percent of the potential customers with an advertising message. he
would be if 25 percent of the prospects that were aware tried the glazer. according to
further estimates, 40 percent of all triers will become loyal users. if the cost of exposing 1
percent of the target population to one impression is $4500 on an average,
determine the necessary advertising budget, according to the objective-and-task method.

answer; /// (c) i do believe that the correct answer is ; an unstated guarantee that goods will be to the consumer's liking;

the above statement/question is (true);

question - in 1827, john walker, a druggist in a small english town, tipped a splint with sulphur, chlorate of potash, and sulphid of antimony, and rubbed it on sandpaper, and it burst into flame. the druggist had discovered the first friction-chemical match, the kind we use to-day. it is called friction-chemical because it is made by mixing certain chemicals together and rubbing them. although walker's match did not require the bottle of acid, nevertheless it was not a good one. it could be lighted only by hard rubbing, and it sputtered and threw fire in all directions. in a few years, however, phosphorus was substituted on the tip for antimony, and the change worked wonders. the match could now be lighted with very little rubbing, and it was no longer necessary to have sandpaper upon which to rub it. it would ignite when rubbed on any dry surface, and there was no longer any sputtering. this was the phosphorus match, the match with which we are so familiar. according the paragraph what was the benefit of the new phosphorus match? it burst into flame when rubbed on sandpaper. it was made by mixing chemicals. it could be ignited on any dry surface. it threw fire in all directions.

answer - matches required natural chemicals