What does the value for the consumer lie in the supply chain?

The consumer is the main reason of the supply chain

Explanation:

Every activity of the supply chain (production, storage, distribution, sales, after sales service) is connected with the satisfaction of the customers and their needs or expectations, that means this is its general objective. A company also must have the best technology possible, a good internal and external communications channels, and the best human resources to reach this goal.

if im not mistaken its a. collective emotional arousal