You want to introduce a new product. you already have a successful brand in a different product category than the new product you plan to introduce. you are contemplating using the same brand name(brand extension) for a new product. what factors should you consider before making the decision?

Which statement is a good description of a model? a) models are a description of nature based only on one or two variables. b) models are testable ideas but they are not very to most people. c) models are a description of nature that predicts more accurately than real events. d) models are an approximiation of a real system that omits all but most essential variables in a system.