Porter defined value as the amount of money that a customer is willing to pay for an offering extent of after-sale service provided to customers perceived satisfaction of the customers and sellers after a transaction actual money exchanged in return of a product/service

amount of money that a customer is willing to pay for an offering

Explanation:

The combination of systems an organization uses to make money is known as value chain.

These systems have a certain input which produces a certain output. The systems transform the inputs to outputs. The output produced each system serves as an input for another system. From this method a chain is formed called the value chain.

Porter defined the value as the amount of money that a customer is willing to pay for an offering.

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