In some western countries, eye contact during face-to-face communication is considered a sign of honesty. on the other hand, eye contact while talking is considered rude in some countries of africa and asia. in the context of international trading, this scenario illustrates

sociocultural differences

Explanation:

According to my research on studies conducted by various sociologists, I can say that based on the information provided within the question this scenario illustrates sociocultural differences. This term refers to differences in different cultures in regards to various societal preferences, which in this case is in regards to what different cultures think about eye contact.

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portugal is the westernmost country in europe.