If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute, scaling is being used.

Constant Sum Scaling

Explanation:

According to my research on different types of scaling techniques, I can say that based on the information provided within the question the type of scaling being used is called Constant Sum Scaling. This is a technique were respondents are asked to allocate a constant sum of units (in this case points)  among the stimulus objects according to some specified criterion.

Constant Sum Scaling is a technique wherein the respondents are asked to allocate a constant sum of units, such as points, dollars, chips or chits among the stimulus objects according to some specified criterion.

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