"the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village.” mcluhan, marshall. understanding media. marshall mcluhan was a canadian communications expert and educator who wrote about trends in globalization. as a technological determinist, he believed that modern communication transformed society. he emphasized the influence of electronic media, such as television and computers, on societies. he reasoned that the advent of such technology led to the creation of a common culture shared by people around the world. describe what mcluhan meant by the term “global village.” describe two examples that illustrate mcluhan's concept of a global village. identify diffusion and give two examples of types of diffusion that spread global culture.