Trends inc. is an apparel company. to keep up with the latest changes in the fashion industry, the company has to come up with innovative designs and follow strict time lines. the culture of the company values aggressiveness, innovation, and risk taking. the members of the organization accept these cultural values. they know exactly what is expected of them and these expectations go a long way in shaping their behavior. in addition to this, the culture of the marketing department is outcome oriented, and the finance department emphasizes attention to detail. aggressiveness, innovation, and risk taking are the of the culture of trends inc. institutional traits core values unique values significant traits foundational values