The culture of ups places service to the customer among the company's highest business objectives, which is reflected in its use of information systems to enable customer tracking of their packages. based on your reading of chapter 1, why is "culture" an important factor to consider when building information system solutions to business problems? culture is a cauldron of employee perspectives and conflicts, which can be used to improve business processes. culture affects how information system solutions are implemented and used. culture is the driving force behind decision making and innovation. culture is one element that can be radically changed, not always for the better, by new information systems. culture is the basis for organizational politics.