In the article “jihad vs. mcworld,” benjamin r. barber points out that “in november of 1991 switzerland’s once insular culture boasted best-seller lists featuring terminator 2 as the no. 1 movie, scarlett as the no. 1 book, and prince’s diamonds and pearls as the no. 1 record album.” many people worry that the prominence of american culture goes beyond the media and represents the wholesale imposition of american values on other cultures, a process called: