Winning his directors' approval was almost insignificant in contrast to the task which now lay ahead of the dodger president. he made certain that word of his plans did not leak out, particularly to the press. next, he had to find the ideal player for his project, which came to be called "rickey's noble experiment." this player had to be one who could take abuse, name-calling, rejection by fans and sportswriters and by fellow players not only on opposing teams but on his own. he had to be able to stand up in the face of merciless persecution and not retaliate.

After 20 minutes of waiting outside the baggage claim area for your friend to pick you up, you decide to go inside the airport terminal and phone her. standing a short distance from you is a kind-looking older woman. "would you mind watching my luggage so i can go make a quick phone call? " you ask politely. "i'd be happy to watch it for you," she replies, "my ride is not coming for another half-hour." when you return less than five minutes later, the old lady and your luggage (including your laptop) are gone. this example illustrates one of the problems associated with: ethnocentrism. the "feel good, do good" effect.the rule of reciprocity. an implicit personality theory.