Asign for a gender-neutral bathroom on a college campus attracts a lot of attention, gossip, and conversation because

it challenges the binary script that places people in two clear-cut categories.

Explanation:

A binary script separates those who identify as men or women, simple as that. This concept is presented to us since we were born, that is, we grew up with the idea that this is the common, the normal, the acceptable and what should be maintained in society. However, there are people who consider themselves non-binary because they do not identify themselves as members of any gender (female and male). Since this goes against the binary script we were taught, we tend not to accept. So when you create a gender-free restroom on a college campus, this restroom and the people who use it attract a lot of attention, gossip, and conversation because  it challenges the binary script that places people in two clear-cut categories.

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