According to eaton and colleagues (2009) when does resistance to attitude change peak?

According to Eaton and his colleagues, middle aged adults reach the peak of resistance to attitude change levels. The authors explain that they believed this concept happens because middle age adults are the majority of the work force of any society. Because they have the working roles with the most amount of power, they experience a higher level of resistance to change or to persuasion from others. Their jobs ask for a high level of resolution and decision power, and these factors contribute to them not responding well to change attitude.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

i am pretty sure it is d.