Carter loves philosophical discussions and theoretical debates; dante, by contrast, is more interested in the practical and concrete and becomes impatient with hypothetical speculations. carter is most likely to be persuaded via the route; dante, via the

Carter is most likely to be persuaded via the central route; dante, via the "peripheral route".

The central route to persuasion happens when a man is induced to act in view of the contentions or the substance of the message.  

One strategy is through a central route to persuasion. All together for this type of persuasion to work, the individual getting the message must be inspired to tune in to the message and have the capacity to consider and appreciate the message.  

The peripheral route to persuasion is the point at which a man is induced by an option that is other than the contention or substance of the message.

what words? are you talking about to complet what sentence