During the olympics, people often compile media quotes and images to show how female athletes are treated differently than male athletes. this strategy of using media to critique media is called:

This strategy of using media to critique media is called "culture jamming".

Culture jamming which is also known as guerrilla correspondence is a strategy utilized by numerous anti-consumerist social movements to upset or subvert media culture and its standard social foundations, including corporate advertising. It endeavors to uncover the strategies for domination of a mass society to cultivate dynamic change.  

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