Describes an attitude held by some american businesspeople that american culture is superior to all others.

Ethnocentricity

Explanation:

Ethnocentricity refers to a belief that your own ethnicity or ethnic group is superior to that of another. Ethnocentric people are biased in drawing assumptions about certain ethnic groups on the basis of their own cultural beliefs, norms, and practices.While many people may recognize ethnocentricity as problematic, they may not realize it occurs everywhere.

Ethnocentrism's greatest risk is that it promotes a perception of dominance over other classes. This kind of insular thinking considers other societies to be backward, bad, or incorrect. Such hypotheses may grow into aggression, inequality, bigotry, discrimination, stagnation.

Ethnocentricity

Explanation:

Ethnocentrism is the act of judging another culture based on preconceptions that are found in the values and standards of one's own culture  especially regarding language, behavior, customs, and religion.

elizabeth loftus conducted a study to observe the reliability of eyewitnesses during the 1970s. their baseline was to define how accurate are the recollections of eyewitnesses.

her studies do not support the use of eyewitness. loftus mentions in her work that we are not required to recall some experiences, meaning that rarely an individual eyewitness testimony is trustworthy. a good example is presented in her work, where all individuals watched a video and were than asked "about how fast were the cars going when they hit/smash? ". the testimonies changed based on the word she used to make the question (hit or smash), proving the fragility.