Credit for much of the development of sport psychology internationally goes to the first president of the international society for sport psychology.

Ferruccio Antonelli

Ferruccio Antonelli has founded sports psychology and with his pioneering work which he could able to create with the help of two significant points of association;

Firstly, by establishing the International Society of Sports Psychology (ISSP)  which could able to connect sports psychologist worldwide for the first time.

Secondly, involves the global publishing primarily the production of the first scientific journal completely committed to the new discipline of the International Journal for Sports Society (IJSP) which immediately spread throughout the world.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.