When trying to convince an audience to think or act a certain way which route or processing do you want them to use?

I'm guessing you would use a persuasive presentation in order for them to be able to relate to the situation or topic. The audience should relate to having the same thought process as the topic that is being discussed. You also would like your audience to ask themselves if the information is backed up by real facts. Sorry if I am answering incorrectly but I'm guessing I understand what you are asking.