Refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning.

Comprehension refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning, while the process by which continuous exposure to a stimulus affects the comprehension of and response to some stimulus is known as habituation. Cmrehsnion means that the customers are accurately understanding the message sent to them.

i think it's b or c hope this