You just saw a magazine ad that shows several people having fun at a football game. they are all wearing a specific shoe brand. the words on the ad say "you can run with the fast crowd." what technique has the advertising company used to persuade you to own their shoe? a. snob appeal b. bandwagon c. transference d. testimonials

C.Transference

Explanation:

In transference advertisement campaigns people are made to associate other qualities with the product. In other words people's emotions are manipulated into having positive feelings towards a product.

Here, the advertisement says is trying to convey the superiority of the brand by showing that "You can run with the fast crowd." This has nothing to with the product itself.

Hence, the magazine ad is using the transference technique.

-first use of geothermal energy occurred more than 10,000 years ago in north america by american paleo-indians

-the first industrial use of geothermal energy began near pisa, italy in late 18th century

-in 1904, italian scientist piero ginori conti invented the first geothermal electric power plant in which steam was used to generate the power

-with the above experiment, the first geothermal plant in usa started in 1922 with a capacity of 250 kilowatts

-however, in 1946 first ground-source geothermal heat pump installed at commonwealth building in portland, oregon

-during the 1960’s, pacific gas and electric began operation of first large scale geothermal power plant in san francisco, producing 11 megawatts

-in 1973, when oil crisis began many countries began looking for renewable energy sources and by 1980’s geothermal heat pumps (ghp) started gaining popularity in order to reduce heating and cooling costs

-as effect of climate change started showing results, governments of various countries joined hands to fight against it, for which kyoto protocol was signed in japan in 1997, laid out emission targets for rich countries and required that they transfer funds and technology to developing countries, 184 countries have ratified it

hope this

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