The strength of the association rule is known as and is calculated as the ratio of the confidence of an association rule to the benchmark confidence.

Lift

Step-by-step explanation:

Finding patterned and relationship between large sets of data can be obtained using the association rule as it finds insights, relationships and trends within sets of data variables. Lift is a parmater of interest whichbus used when performing analysis on association between variables in datasets. The Lift is literally the ratio of confidence to expected confidence. Where, the confidence of association is divided by the expected confidence (benchmark confidence).

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