Syntopia, A major health insurance company, has noticed a steep decline in acquiring new contracts with companies and individuals during the year 2017. To further investigate the problem, managers at Syntopia purchased industry reports and found that the market for health insurance has expanded during 2017 on both the individual and companies sides. Looking at their own records, managers at Syntopia noticed that their current customers, whether companies and individuals exhibited a very high renewal rate of their policies, with a 90% retention rate. This retention rate in 2017 was 12% higher than the industry average. Managers at Syntopia remained puzzled, as it seems that current customers are satisfied and renewing their policies, yet new customer acquisitions are declining. They hired you as a marketing researcher to investigate this problem. A) Indicate a clear problem definition (include the 5 elements of the problem definitions with elaborative explanations.
B) develop research questions (at least 2) and hypotheses based on a marketing or research problem.
C) Propose a research design.