(02.01 LC) Each person in a simple random sample of 1,200 received a survey, and 325 people returned their survey. How could nonresponse cause the results of the survey to be biased?

A non-response bias is when subjects are selected to participate in a survey but some choose not to respond. This would lead to a portion of the population being misrepresented leading to inaccurate results. For example, those who returned the survey might be more likely to do something than those who did not complete the survey.

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